The Brazilian brand Vonta-Chi burst onto the scene in Ecuador, bringing vibrant energy to the world of activewear with a playful twist! As the Creative and Marketing Director, I was at the forefront, orchestrating every campaign with precision and flair.

Our mission was clear: inspire women to embrace their unique journeys towards health and wellness, celebrating every body along the way. Each strategic campaign reflected this vision, showcasing the beauty of body acceptance woven seamlessly into the fabric of our brand.

Dive into our playful narrative, where I crafted dynamic digital and social media strategies that not only engaged but also resonated with our audience. From visually stunning events to charming activations and meaningful partnerships, every element was a brushstroke in our vibrant story.

Check out some of my standout campaigns below, and see how Vonta-Chi transformed fitness into a celebration of individuality and strength!

Aerobique Campaign

We kicked off our 2020 spring campaign with a playful twist, diving straight into the vibrant whirlwind of 1980s nostalgia! Picture this: leg warmers, neon colors, and the joyful beats of a time long cherished. By spotlighting those unforgettable moments of the decade, we whipped up a wave of anticipation that had everyone buzzing.

Then came the grand spectacle—the Retrosweat Dance Party! It wasn’t just an event; it was an exhilarating experience that echoed the spirit of an era. The result? A jaw-dropping 200% increase in our reach and brand awareness, turning heads and opening doors to a flood of new clients eager to join the fun.

To tie it all together, I directed a whimsical photo campaign that brought our collection to life, drenching it in that beloved 80s flair. Each snap was a vibrant homage to nostalgia, resonating deeply with our audience’s desires. This dynamic synergy catapulted our campaign to success, garnishing applause and remarkable outcomes for the brand.

Scroll down and dive into Vonta-Chi’s Aerobique to relive the magic of those iconic days!

Campaign Teasers: Generating Expectation

THE LAUNCH EVENT

The event was a spectacular ode to the vibrant energy of the 80s, with dance moves that brought a wave of nostalgia to the floor. Led by a prominent influencer in the scene, the dance lesson pulsed with life, inviting participants to relive the electric vibe of a bygone era. To ensure our invitations were as unforgettable as the event itself, we cleverly crafted personalized cassettes, each one a time capsule of charm and playfulness, sent to key public figures and influencers.

As the invitations hit mailboxes, anticipation surged. Whispers of excitement filled the air, enhancing the allure of our new collection. On the day of the event, the atmosphere was electric. A distinguished audience gathered, drawn in not only by the allure of the collection but also by the captivating visuals and immersive 80s-themed décor. Laughter mingled with the rhythmic beats, and the celebration transformed into a feast of artful expression, showcasing both the fashion and the spirit of an era defined by creativity and boldness. The outcomes were nothing short of exceptional, proving that when strategy meets artistry, the results are nothing less than magical.

THE PHOTOSHOOT

"Todo Bien" Campaign

The mental health campaign developed during the pandemic marked a significant milestone for the brand. Titled “Todo Bien” (translated as “All Good”), the campaign resonated with the common inquiry of how we are managing our well-being. It acknowledges the reality that many individuals may not be thriving, and aims to convey the important message that sometimes, it’s okay not to be okay.

The centerpiece of the campaign was a short documentary that I directed, featuring public figures candidly discussing their experiences during the pandemic. Each participant donned our products, integrating a subtle yet effective promotion of our clothing line. In an era when retail faced unprecedented challenges, we successfully engaged our audience while delivering a compelling and supportive narrative aimed at uplifting our community amidst uncertainty.

Summer Sessions campaign

This partnership-driven campaign was designed to establish Vonta-Chi's presence in the market. In collaboration with esteemed brands and influencers, we organized four events throughout the summer months. Each activation emphasized the balance between health and enjoyment, with distinct themes for each event. Check out the campaign and events below!